Nicole Beck
Marketing Director at Butler Automotive Group | CBT News 40 Under 40 Honoree
- Role
- Director of Marketing and Advertising at Butler Automotive Group
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Nicole Beck
Marketing Director | Demand Generation Strategist | Storyteller | Data-Driven…
Experience
Director of Marketing and Advertising
Aug 2020 — Present
Lead and oversee an internal marketing team managing 15 dealerships, ensuring brand consistency and execution of high-impact marketing strategies.• Drive profitability by forging strategic partnerships and making high-level business decisions at scale• Manage a team of high-performing individuals while driving execution of KPI\'s and providing exceptional client support• Evaluate and negotiate group-level vendor contracts to eliminate inefficiencies, optimize budgets, and maximize ROI.• Strategize and execute creative messaging campaigns aligned with OEM and Co-Op advertising guidelines.• Leverage advanced data analysis in Google Analytics and CRM to inform marketing strategies.• Conduct competitor research and conquesting strategies to strengthen market positioning• Optimize digital strategies based on key metrics, including market trends, target audience insights, and buying cycles.• Analyze and interpret monthly performance data to deliver actionable marketing and operational recommendations
Education
Auburn University
Bachelors, Journalism and Sociology
2007 — 2011
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