Nicole Baxevanis
Director | Head of Marketing | Brand Strategy | Communications | Integrated Marketing Campaigns | B2B | B2C
- Role
- Director Head of Marketing at Binsky Snyder
- Location
- Princeton, NJ, US
- LinkedIn followers
- 500 followers
About Nicole Baxevanis
Marketing Executive with 20+ years of experience delivering global marketing and brand strategies that engage key consumers. Create journey maps that generate, acquire, and convert leads, achieving short and long-term business objectives. Analyze market and industry trends - developing comprehensive B2B and B2C plans that drive revenue and growth. Develop communication and media strategies, targeting segments through integrated, full-cycle campaigns. Manage and report on KPIs and ROI, identifying opportunities to optimize performance and increase awareness about products and services. Expertise includes budgeting, forecasting, talent development, succession planning, audience segmentation, and digital and social media strategy. CORE COMPETENCIES: • Marketing Strategy • Brand Management • Communications & Public Relations • Integrated Marketing Campaigns • Journey Mapping • Lead Generation • Customer Acquisition & Retention • Revenue & Growth Generation • Performance Optimization • Budgeting & Forecasting • Talent Development • Team Leadership ACCOMPLISHMENTS:~Spearheaded the origination and implementation of the strategic marketing framework for a national development and investment portfolio with a value of over $25B in new real estate development products and services.~Directed, led, and launched marketing campaigns for over residential and commercial units over 12 large-scale, mixed-use properties across the U.S.~Pioneered global B2B/B2C strategies securing new projects and services ranging from $100M to $20B in revenue annually.
Experience
Director Head of Marketing
Apr 2022 — Present · Piscataway, NJ, US
Binsky & Snyder is a technical industry leader specializing in large-scale mechanical engineering and construction with focused expertise within the Life Science, Healthcare, Industrial, Mission Critical, and Education markets. Head of Marketing developing a foundational marketing platform centered around resources, processes, and strategic planning and initiatives. Leading brand building strategies, marketing planning, long-range communication and outreach strategies, and client centric business development growth initiatives. Hiring and assembling key marketing resources that will aid in long-term marketing and business development goals. Establishing planning and reporting processes that will define, optimize, and drive enterprise-wide growth targets.
Education
Columbia Business School
Executive Program, Marketing
Rider University
Bachelor of Arts - BA, Communication and Media Studies
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.