Nicole Barreca Prenger

About Nicole Barreca Prenger

Experienced communicator with a strong background in internal and external communications, e-marketing, social media, government relations, media relations and management. Proven ability to manage complex issues; implement highly effective, marketing campaigns; build brand reputations; and mentor individuals and teams. Dedicated to improving our world through STEM education wherever possible.

Experience

1. Media Relations - Lead

   Agtech Pr

   Jan 2023 — Present · West Des Moines, IA, US

   Build and foster a positive, genuine brand reputation through strategic public relations and integrated communications strategies.•Develop effective media relations strategies and proactively generate compelling stories, including the issuance of news releases, researching story opportunities and cultivating relationships with reporters to expand coverage of clients and their technology, news and impact.•Create and manage client social media campaigns to enhance brand awareness and increase follower engagement.•Support overall brand management by coordinating marketing activities, creative and advertising campaigns, trade shows/events, speaking engagements and podcasts.•Manage content development, including press releases, use cases, digital content, flyers, etc, and collaborate with external partners such as web designers and videographers.•Assist with account management, including budget oversight, KPIs and quarterly metrics reports.•Manage agency staff and seasonal interns. •Actively participate in client meetings and contribute to new business opportunities.

Education

• Drake University

  Master's Degree, Communication Leadership

  2013 — 2015

• Grand View University

  Graphic Journalism and Journalism, Minor in Mass Communications

  2008 — 2012