Nicole Atkinson Roach

About Nicole Atkinson Roach

I’ve always believed that everything starts with the story. My roots are in journalism and documentary film—worlds that taught me how to find the heart of a story quickly and connect with an audience authentically. As a leader, I genuinely enjoy the process of growing teams and developing a large-scale operation that just works.A storyteller and a builder, I’ve won two Emmy® Awards by leaning into the belief that whether I’m bringing a product to life, producing testimonials, or creating short-form content, the story has to come first. The \"building\" side of my work is where that journalism background meets business logic. I love the puzzle of growing teams and streamlining processes so that the creative work actually delivers a clear ROI for the business. Throughout 15+ years as a media producer and leader, I’ve worn almost every hat—producer, writer, director, and editor. That background allows me to \"zoom out\" for strategy but \"lean in\" to mentor teams and hit KPIs-At LinkedIn: I brought together live and video under one global team, scaling to deliver high-impact content for customers, members, and employees and spearheaded media content that drove millions in direct revenue-At Common Sense Media: I doubled content production while improving time-to-market by 85% for VOD content (Comcast, Cox, DirecTV). I also launched Spanish-language videos, developed tip content that increased social engagement by 50%-At Wells Fargo: I focused on training content and community storytelling that strengthened our brand and internal engagement-At KQED PBS: I successfully adapted to tell intricate stories on short timelines, resulting in multiple Emmy® award-winning results. I love what I do and am always happy to connect with fellow creatives, storytellers, builders, or anyone passionate about the future of global production. Let’s talk shop.

Experience

1. Director, Linkedin Media Productions

   Linkedin

   Nov 2021 — Present · San Francisco, CA, US

   I lead and inspire a high-performing global creative team, bridging the gap between artistic vision and business logic. I am responsible for the end-to-end creative, strategy, production, and operations of studios, video, motion and live event experiences that engage millions of members, customers, and employees worldwide.* Global Scale & Revenue Growth: Engineered a new content governance and planning model that generated $5M in direct customer revenue while increasing team efficiency by 20% through scalable production workflows.* Operational Architecture: Direct the end-to-end business operations for the production lifecycle, including the optimization of multi-million dollar budgets, financial forecasting, and complex vendor/talent ecosystems (RFPs, SOWs).* AI & Innovation Strategy: Spearheaded the integration of Generative AI and social-first strategies into the production pipeline, significantly reducing go-to-market speed while increasing audience engagement metrics across key content programs.* Strategic Alignment: Partner with cross-functional executive leadership to ensure all media content—from internal broadcasts to customer-facing campaigns—directly advances LinkedIn’s core business goals and KPIs.* Team Transformation: Built a culture of high-performance and continuous upskilling. I mentor a diverse team of managers and creators, implementing data-driven measurement systems to quantify content impact and viewer retention.

Education

• UCLA

  Bachelors of Arts, Mass Communications

• University of California, Berkeley

  Masters, Journalism

Skills

• New Media
• News Editing
• Digital Media
• Editorial
• Video Producer
• Pre-Production
• Content Development
• Final Cut Pro
• Broadcast Journalism
• Video
• Project Management
• Broadcast Television
• Castings
• Product Marketing
• Field Producing
• Documentaries
• Multimedia
• Screenwriter
• Department Budgeting
• Script Writer
• Non-Linear Editing
• Creative Direction
• Video Production
• Web Video
• Field Producer
• Strategic Communications
• Video Instruction
• Creative Writing
• Digital Video
• Commercials
• Corporate Communications
• Entertainment
• Proposal Writing
• Video Editing
• Directing
• Content Strategy
• Videography
• Broadcast
• Television
• Digital Storytelling