Nicole Valentin Alicea
Marketing leadership for ambitious brands.Trusted partner. Strategic guide. Brand builder.Host of the Create Brand NV Podcast & Author
- Role
- President and CEO at Create Brand Nv
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Nicole Valentin Alicea
I founded Brand NV in 2010 after noticing a pattern inside growing companies: marketing was active, but not always aligned to revenue, scale, or long-term value.Today, we serve as an external marketing leadership partner for multi-location and growth-focused organizations. We bring structure to strategy, clarity to messaging, and discipline to execution so marketing supports the business as a whole.Over the years, our work has:• Contributed to a $5M enterprise contract and additional corporate wins by strengthening sales positioning and presentation.• Cut media spend in half while improving performance through smarter allocation and clearer messaging.• Supported a brand’s growth to 17 locations prior to acquisition.• Helped multiple owners prepare their businesses for successful sale by professionalizing their marketing systems.• Maintained long-term partnerships, with 80% of clients staying for years.I bring over 20 years of experience in brand strategy and advertising. Originally from Puerto Rico and now based in Tampa, I am fully bilingual in English and Spanish.Brand NV is a certified Minority and Woman-Owned Business Enterprise (MBE) through the National Minority Supplier Development Council (NMSDC).
Experience
President and CEO
Nov 2010 — Present · Tampa/St. Petersburg, FL, US
I founded Brand NV in 2010 to bring structure and strategic leadership to how growing companies approach marketing.We partner with multi-location and national brands to align positioning, messaging, creative, and media into one cohesive system that supports revenue growth and long-term value. Brand NV operates as an external marketing leadership team, integrating strategy and execution so owners and executives can focus on scaling the business.Our proprietary Brand NV Method™ unifies brand standards, sales enablement, content, and media investment into a disciplined framework designed to strengthen performance across every revenue channel.Brand NV is a certified Minority and Woman-Owned Business Enterprise (MBE) through the NMSDC.
Education
Harvard Business School Online
Entrepreneurship Essentials with Professor William A. Sahlman
2022 — 2022
Augment.org
Master of Business Administration - MBA, Business Administration and Management, General
University of South Florida
Bachelor’s Degree, Advertising
2000 — 2004
4A's
Executive Leadership Program
2016 — 2016
Harvard Business School Online
Disruptive Strategy with Professor Clayton Christensen
2016 — 2016
Skills
- Advertising
- Marketing
- Creative Direction
- Social Media Marketing
- Marketing Strategy
- Press Releases
- Media Buying
- Online Marketing
- Integrated Marketing
- Online Advertising
- Social Media
- Radio
- Media Planning
- Digital Marketing
- Brand Development
- Sponsorship
- Direct Mail
- Branding & Identity
- Lead Generation
- Mobile Marketing
- Web Design
- Brand Awareness
- Copywriting
- Advertising Sales
- Web Marketing
- Sales Presentations
- Video
- Interactive Marketing
- Promotions
- Media Relations
- Bilingual-Spanish
- Competitive Analysis
- Radio Advertising
- Podcasting
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