Nicole Abrach
Data Analytics Manager @ASCD
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WORK HISTORY
Data Analytics Manager @ASCD
Analyze and optimize membership and marketing programs and campaigns, providing recommendations on short-term and long-term ROI• Strategized with Marketing Managers to ensure campaigns are constructed properly for statistical significance and establishing standardization for results tracking• Collaborate with multiple groups across the organization to identify opportunities for process improvements, recommend system modifications and work towards stronger policies for data governance
EDUCATION
Strayer University
MBA, Marketing
University of San Francisco
Master Certificate, Internet Marketing
St. Bonaventure University
BBA, Marketing
SKILLS
ABOUT NICOLE ABRACH
Senior marketing data professional with extensive experience in direct marketing, education and non-profit. 10+years of in-depth involvement in results analysis for direct mail and digital channels. Analytical problem-solver.Specialties: Data Analysis and Reporting, Membership Marketing, Digital Marketing, Online Lead Generation, Higher Education Marketing, For-profit Education, Non-profit Education
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