Nicole Abrach

Data Analytics Manager @ASCD

New Alexandria, VA, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2020 — Present

Data Analytics Manager @ASCD

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Analyze and optimize membership and marketing programs and campaigns, providing recommendations on short-term and long-term ROI• Strategized with Marketing Managers to ensure campaigns are constructed properly for statistical significance and establishing standardization for results tracking• Collaborate with multiple groups across the organization to identify opportunities for process improvements, recommend system modifications and work towards stronger policies for data governance

EDUCATION

2006 — 2009

Strayer University

MBA, Marketing

2010 — 2011

University of San Francisco

Master Certificate, Internet Marketing

1995 — 1999

St. Bonaventure University

BBA, Marketing

SKILLS

MarketingSemOnline AdvertisingSocial Media MarketingMarket ResearchManagementDirect MarketingProject PlanningWeb AnalyticsDigital MarketingOnline Lead GenerationEmail MarketingAdvertisingAnalyticsPublic RelationsLead GenerationInteractive MarketingStrategyGoogle AnalyticsTraining

ABOUT NICOLE ABRACH

Senior marketing data professional with extensive experience in direct marketing, education and non-profit. 10+years of in-depth involvement in results analysis for direct mail and digital channels. Analytical problem-solver.Specialties: Data Analysis and Reporting, Membership Marketing, Digital Marketing, Online Lead Generation, Higher Education Marketing, For-profit Education, Non-profit Education

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