Nicole Abrach
Marketing Data Analysis
- Role
- Data Analytics Manager at ASCD
- Location
- New Alexandria, VA, US
- LinkedIn followers
- 500 followers
About Nicole Abrach
Senior marketing data professional with extensive experience in direct marketing, education and non-profit. 10+years of in-depth involvement in results analysis for direct mail and digital channels. Analytical problem-solver.Specialties: Data Analysis and Reporting, Membership Marketing, Digital Marketing, Online Lead Generation, Higher Education Marketing, For-profit Education, Non-profit Education
Experience
Data Analytics Manager
Jan 2020 — Present
Analyze and optimize membership and marketing programs and campaigns, providing recommendations on short-term and long-term ROI• Strategized with Marketing Managers to ensure campaigns are constructed properly for statistical significance and establishing standardization for results tracking• Collaborate with multiple groups across the organization to identify opportunities for process improvements, recommend system modifications and work towards stronger policies for data governance
Education
Strayer University
MBA, Marketing
2006 — 2009
University of San Francisco
Master Certificate, Internet Marketing
2010 — 2011
St. Bonaventure University
BBA, Marketing
1995 — 1999
Skills
- Marketing
- Sem
- Online Advertising
- Social Media Marketing
- Market Research
- Management
- Direct Marketing
- Project Planning
- Web Analytics
- Digital Marketing
- Online Lead Generation
- Email Marketing
- Advertising
- Analytics
- Public Relations
- Lead Generation
- Interactive Marketing
- Strategy
- Google Analytics
- Training
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