Nicole Abbiento

Marketing Manager, Events and Sales Enablement @TELUS

Toronto, ON, CA

In this role, I lead the international event strategy across Canada, the US, and Europe, focusing on the intersection of high-scale production and technical operational efficiency. I am responsible for developing repeatable project frameworks and technical workbacks that have reduced planning time by 25% while ensuring 100% execution accuracy across our global portfolio. I specialize in building custom digital solutions to streamline operations, including a bespoke meeting management platform that cut reporting overhead by 70% and provided real-time data for high-stakes conferences like PTC and ITW.Beyond operational logistics, I am driven by delivering measurable ROI and community impact. In my first year overseeing the annual TELUS Swing for a Cure, I successfully surpassed fundraising targets by 211%, achieving a perfect 100 NPS while keeping total costs 23% under budget. Whether managing 180+ partner meetings at international forums or institutionalizing event production playbooks for global teams, my goal is to create seamless, data-driven experiences that strengthen TELUS’s partner relationships and market presence.

Wilfrid Laurier University

Bachelor of Business Administration (BBA), Marketing and Brand Communication