Nicole Whitaker
- Role
- Vice President, Associate General Counsel at Vuori
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Nicole Whitaker
I’m a senior in-house attorney and business partner with deep experience leading…
Experience
Vice President, Associate General Counsel
Aug 2022 — Present · Carlsbad, CA, US
First attorney hired by the Chief Legal Officer during a period of rapid growth. I partnered closely with the CLO to help establish the foundation of the legal function and to develop and execute a multi-year legal strategy and roadmap. I lead Vuori’s global commercial and privacy functions and serve as a strategic legal partner to the executive team across Product, Marketing, Retail, Operations, Supply Chain and International. I manage and mentor a team of three and focus on building scalable legal infrastructure that enables growth while managing risk.Key Highlights:Built and scaled the commercial contracting function supporting all agreements across SaaS/technology, retail/e-commerce, marketing and creative, influencers, licensing, procurement, and cross-border partnerships.Implemented a Contract Lifecycle Management (CLM) platform, reducing contract cycle times, improving operational transparency, and increasing negotiation efficiency.Legal lead for global expansion initiatives in the Middle East, Mexico (IMMEX), Europe, and Asia, including real estate, distribution, and franchise matters.Developed comprehensive legal frameworks for green marketing claims, FTC guidelines, influencer and paid social programs, consumer protection, and product compliance controls.Built Vuori’s global privacy program from the ground up (OneTrust), leading data mapping, vendor governance, DSAR workflows, privacy-by-design, and NIST aligned compliance readiness.Legal lead for Supply Chain & Operations: sourcing, manufacturing, logistics, 3PL, customs, trade compliance, tariffs, product compliance.Partnered closely with executive leadership on commercial strategy, risk management, litigation oversight, privacy readiness, and global operations.
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