Nicole Weaver

About Nicole Weaver

Hi there MY CAREER JOURNEY I grew up in Oklahoma. When I was 16, I picked up a Communication Arts magazine at Barnes & Noble and knew I wanted to get into something creative. After completing undergrad, I moved to New York City without a job. After a month, I landed an internship at a fashion PR firm. I ended up working there for four years. I worked with incredible designers and I helped launch the communications strategy for Warby Parker Eyewear. Then, I went to graduate school at the VCU Brandcenter in Richmond, Virginia. I worked with talented folks across design disciplines on brand problems. I focused on brand strategy and research. I had a great time, I learned a lot. I was recruited from graduate school by IBM. I was a part of their Interactive Experience division - working with cross-sector clients of all shapes and sizes on digital, brand and customer experience needs. I was trained in design thinking methodologies and conducted numerous client workshops. Then, I moved to Capital One. I was hired to implement the customer experience strategy for what is now the Capital One Shopping product. When that project was complete, I moved teams to focus on the servicing experiences of our associates and customers. I worked with operations, product and technology teams to drive operational efficiencies and maximize the servicing experience. My projects have contributed to $30M in operational cost savings to date. I also focused on high growth areas of the business, like premium customers and AI/LLMs. In between all of that, I launched and sold a beauty care company with my mom. We even got a mention in the New York Times! HOW I WORK I work at the intersection of culture, consumer and category to extract human insights that drive business results 🤝 I thrive in collaborative, cross-disciplinary environments where exploration and creativity are encouraged. I lead my people and project teams with empathy and enthusiasm ON A PERSONAL NOTE I am a mom to a beautiful baby girl I have the best rescue pup around 🧘‍ I am a yoga instructor

Experience

1. Director Brand Strategy

   Wolfgang, Llc

   Mar 2024 — Present · Los Angeles, CA, US

   Lead brand and customer experience strategy with account and creative teams. Clients include: Tommy John, Johnston + Murphy, Teremana Tequila

Education

• Baylor University

  Bachelor of Arts (B.A.), Journalism/Minor in Business Marketing

• VCU Brandcenter

  M.S. Business, Creative Brand Management

  2013 — 2015

• Georgetown University

  Certificate in Business Administration, Business Administration and Management, General

Skills

• Entrepreneurship
• Strategic Planning
• Market Research
• Public Speaking
• Presentation Skills
• Product Launch
• Brand Development
• Social Media
• Social Media Marketing
• Advertising
• Marketing Communications
• Fashion Shows
• E-Commerce
• SEO
• Online Advertising
• Public Relations
• Media Relations
• Business Strategy
• Marketing