Nicole Vincenti-Guadagno
Associate Director @Zenith
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WORK HISTORY
Associate Director @Zenith
NY, US
Manage content strategy and branded content creation across multiple accounts including Reckitt, Comcast, Campbell’s, JMSmuckers, David’s Bridal, Audible, and My Little Pony.Identify opportunities for multiple brands in the content space that provided solutions for key initiatives. Analyze marketplace trends and develop RFPs for platforms that will deliver the best brand alignment opportunities for clients Negotiate partnerships with major networks, cable, print, digital and mobile vendors such as NBC, Telemundo, Univision, Hulu, Buzzfeed, Activision, Twitch, and Amazon. Collaborate across disciplines with client partner agencies (strategy, buying, creative, PR, etc) to maximize resources & exposure to marketing programs.Applied my expertise to award-winning programs such as the Little Jif project. A collaboration between Ludacris and Jif that was started on Tik-Tok and lived across multiple media outlets.
EDUCATION
City University of New York-College of Staten Island
BS
American InterContinental University
MED
SKILLS
ABOUT NICOLE VINCENTI-GUADAGNO
Distinguished and results-oriented professional with over 20+ years of experience in…
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