Cole Villacorta

Senior Manager, Business Transformation @NSK

Lead a team across North and South America to develop and implement growth strategies for new, emerging markets as well as digital transformation initiatives to deliver best in class customer experience, and improve operational efficiency -Lead the launch and implementation of the new NSK E-store, B2BCommerce site, across the Americas -Develop and streamline a suite of digital marketing tools to optimize and automate lead generation, nurturing, and distribution -Launch omnichannel strategy to meet customers in their preferred channel, including live chat and chatbot, live and on-demand webinars, and contact center solution -Develop strategy for market entry to align portfolio and solutions, manufacturing capabilities, and direct and indirect channels to market requirements -Develop digital transformation roadmap and processes to streamline and enhance customer experience