Cole Villacorta
- Role
- Senior Manager, Business Transformation at NSK
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Cole Villacorta
Self-starter with a strong background in Corporate and Business Strategy, Project…
Experience
Senior Manager, Business Transformation
Jan 2023 — Present
Lead a team across North and South America to develop and implement growth strategies for new, emerging markets as well as digital transformation initiatives to deliver best in class customer experience, and improve operational efficiency -Lead the launch and implementation of the new NSK E-store, B2BCommerce site, across the Americas -Develop and streamline a suite of digital marketing tools to optimize and automate lead generation, nurturing, and distribution -Launch omnichannel strategy to meet customers in their preferred channel, including live chat and chatbot, live and on-demand webinars, and contact center solution -Develop strategy for market entry to align portfolio and solutions, manufacturing capabilities, and direct and indirect channels to market requirements -Develop digital transformation roadmap and processes to streamline and enhance customer experience
Skills
- Growth Strategies
- Team Building
- Lead Development
- New Product Validation
- Event Management
- Marketing Strategy
- Pricing Strategy
- Process Engineering
- Corporate Social Responsibility
- Development & Implementation of Marketing Plans
- Go-to-Market Strategy
- Business Intelligence
- Business Information
- Amplification
- New Market Expansion
- Data Analytics
- Lean Initiatives
- Social Media Marketing
- Forecasting
- Product Introduction
- Project Management
- Feasibility Studies
- Data Analysis
- Lean Manufacturing
- Strategic Planning
- Product Marketing
- Management
- Lead Generation
- Team Management
- Sustainability
- Process Improvement
- Digital Marketing
- Water Quality
- Manufacturing
- Price Lists
- Energy
- Product Development
- Continuous Improvement
- Laboratory Research
- Virtual Teams
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