Nicole Valencia

Content Creator @Taylor Guitars

El Cajon, CA, US

Video, Photo, and Audio content creation for Taylor Guitars. • Creates, edits, and manages the production of digital content that is consistent with the organization’s brand,style and tone• Works with Sr. Content Marketing Manager in the maintenance of standard operating procedures for planning, execution, optimization, distribution, and amplification of the organization’s video content• Creates video & photo content marketing strategies that reinforce organizational goals from the top to the bottom of the marketing and sales funnel• Manages, maintains and tracks inventory of Taylor-owned photo/video/audio equipment• Manages video/photo production projects and workflow• Supports managing outsourced video content creators, videographers, video production teams, editors, etc.• Monitors and reports on video content marketing metrics and demonstrates continuous improvement of the content strategy based on analytics.• Supports managing outsourced photo content creators, photographers, photo production teams, retouchers, etc.• Makes data-driven decisions to move the team and photo/video content forward in order to achievecompany goals• Supports creating regular video content to be marketed via all inbound channels (social, email, blog, landing pages, etc.).• Researches and keeps the team up-to-date with the latest video/photo trends• Creates timely video/photo content for the company’s social media profiles, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and any additional channels• Creates shareable content appropriate for specific networks• Maintains company digital asset management system

Université Sorbonne Nouvelle (Paris III)

Littérature Générale et Comparée

University of California, Santa Barbara

Bachelor of Arts (B.A.)