Nicole Tschetter

About Nicole Tschetter

I’ve spent my career harnessing the power of storytelling—first in front of the camera, now behind the strategies that move people to give, engage, and believe in something bigger than themselves. From breaking newsrooms to boardrooms, I thrive on creating messages that inspire action and build community.Today, I serve as Director of Marketing & Communications at Laradon, where I lead campaigns, media partnerships, and digital strategies that elevate the voices of individuals with intellectual and developmental disabilities. Whether it’s securing record-breaking fundraising days, launching creative awareness campaigns, or building brands from the ground up, I believe communications is more than messaging—it’s movement-building. What drives me? Connecting people to purpose. My toolkit: storytelling, strategy, creativity, and a little bit of sparkle. My impact: rebrands, capital campaigns, viral campaigns, and millions of dollars raised to fuel missions that matter.Always seeking to learn, collaborate, and create the kind of stories that can change the world.

Experience

1. Director of Marketing and Communications

   Laradon

   Aug 2024 — Present · Denver, CO, US

   As Director of Marketing and Communications, I lead the strategy and execution of Laradon’s communications plan to raise visibility, expand engagement, and strengthen our brand. I oversee all aspects of messaging—driving donor engagement, program recruitment, and community awareness for one of Colorado’s largest nonprofits serving individuals with intellectual and developmental disabilities.Strategic Leadership: Created and implemented SMART goals for the department, aligning marketing objectives with organizational priorities and measurable outcomes.Team Management: Supervise and mentor a Communications Coordinator, fostering growth, accountability, and creativity within the team.Digital Growth: Launched and managed Google Ads and paid social campaigns, including the How Do You See Me? awareness campaign, which generated views and brought in new monthly donors.Email Marketing & Fundraising: Oversee development of donor-facing email campaigns, appeals, and newsletters that drive fundraising outcomes and deepen supporter relationships.Content & Storytelling: Produce and direct multimedia campaigns (Faces of Laradon, Tea with Tracy, Laradon Lowdown) that highlight participant stories, donor impact, and program successes.Brand & Public Relations: Manage Laradon’s corporate identity and build relationships with media partners to strengthen community recognition.Social Media Impact: Expanded reach and engagement across all major platforms through intentional content strategy, resulting in consistent growth of Laradon’s digital presence.Publications: Oversee the creation, writing, and graphic design of Laradon’s Annual Report, ensuring it reflects organizational impact and donor stewardship.Operational Excellence: Created and maintain a comprehensive communications calendar to coordinate campaigns, events, and content across the organization.

Education

• University of Colorado Boulder

  Bachelors , Journalism

• University of Colorado Boulder

  Bachelor of Science (B.S.), Broadcast Journalism

  2009 — 2013

Skills

• Event Planning
• Hootsuite
• Research
• Microsoft Office
• Storytelling
• Customer Service
• Windows
• Facebook
• Social Analytics
• Meltwater
• Videography
• Photoshop
• Interviewing
• Social Media
• Multimedia
• Adobe Photoshop
• Journalism
• Microsoft Word
• Team Leadership
• Adobe Premier Pro
• Final Cut Pro
• Broadcast Journalism
• Editing
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Premiere
• Public Relations
• Video Production
• Public Speaking
• Broadcast
• Interviewing Skills
• Teamwork
• Hd Camera Operation
• Writing
• Broadcasting