Nicole Tiberi
Senior Manager, Interactive Creative, Corporate Communications @Whirlpool Corporation
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WORK HISTORY
Senior Manager, Interactive Creative, Corporate Communications @Whirlpool Corporation
Benton Harbor, MI, US
Strategic \"player-coach\" leading a multi-disciplinary team of designers, videographers, and digital engineers. Responsible for the end-to-end creative lifecycle, from executive-level messaging to hands-on asset production.• Multi-Disciplinary Leadership: Direct cross-functional teams across graphic design, web, and video; increased employee engagement by 15% through tailored mentorship and streamlined creative workflows.• High-Impact Campaigns: Executed the \"American Manufacturing Campaign,\" delivering a 229% lift in web traffic and 829K social media impressions through cohesive visual storytelling.• Executive Strategy: Partnered with leadership to design and deploy critical communication assets for crisis management, investor relations, and sustainability reporting.• Brand Governance: Established and enforced global style guide systems, ensuring total brand consistency across internal departments and external agency partners.• Digital Transformation: Scaled global web infrastructure by integrating enterprise tools into Adobe Experience Manager (AEM), improving security and content management efficiency.• Operational Oversight: Managed complex, matrixed projects by segmenting high-level goals into actionable phases, ensuring all initiatives stayed on timeline and within budget.
EDUCATION
Columbia College Chicago
Bachelor of Arts
ABOUT NICOLE TIBERI
I’m a creative leader who believes that great design should do more than look good—it should solve business problems. My expertise lies in bridging the gap between high-level brand strategy and day-to-day execution. While I thrive in a leadership role, I’m a \"player-coach\" at heart—I’m just as happy designing a concept, overseeing a video shoot or putting together a presentation to stakeholders.How I Deliver Impact• Strategy & Execution: I don’t just set the vision; I stay hands-on with the craft to ensure every graphic, video, and digital touchpoint aligns with core business goals.• Leading by Example: I lead multi-disciplinary teams across design and production, fostering a culture of mentorship where I’m deeply involved in the creative process from start to finish.• Operational Excellence: I use advanced project management tools to streamline workflows, ensuring our creative output is both high-quality and highly efficient.• User-Centered Storytelling: I’m committed to building meaningful consumer connections by creating digital experiences that are as functional as they are beautiful.My ApproachI’m a collaborator who stays close to the work to ensure the final product moves the needle. If you’re looking for a leader who isn’t afraid to roll up their sleeves to elevate your brand, let’s connect.My Technical ProficienciesAdobe Creative Suite, Figma, Adobe Experience Manager, Wordpress, Workfront, Asana, Confluence, Jira, Canva, Google Suite, Microsoft 365
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