Nicole Skousen

About Nicole Skousen

I help brands grow by combining creative storytelling with operational strategy—building not just the marketing that attracts customers, but the operational systems that allow businesses to scale. Over the past 15+ years, I’ve worked across startups and growth-stage companies leading marketing, content, and operations initiatives that turn ideas into scalable systems and measurable results. My work sits at the intersection of brand storytelling, digital marketing, and business operations—where creative execution meets structured, high-performing infrastructure. I’ve led marketing and social strategies that increased engagement by 115% and expanded brand reach up to 5x through content-driven campaigns, short-form video, and community engagement—while also building the operational systems behind that growth. I’ve built and scaled teams and departments from the ground up—recruiting top talent, designing streamlined workflows, and implementing systems that drive efficiency across the organization. I’ve led teams of 100+ and created operational frameworks for high-volume environments, applying LEAN principles to improve accuracy, speed, and performance. I’ve also developed SOPs and scalable systems that increase productivity, reduce turnaround times, and maintain quality as teams grow.I thrive in fast-paced startup environments, building operational backbones from zero to scale across Tesla, Truework, Jet.com, and Blue Raven Solar, while also optimizing processes within enterprise eCommerce operations under Walmart. Collaboration is important, and I enjoy working cross-functionally and understanding the specific needs and perspectives of various departments and team leaders. At the same time, I\'m also self-directed and able to take ownership from concept through execution. Areas I focus on include- Process optimization, team scaling, and workflow automation - Social media and content strategy - Digital marketing and brand growth - Startup marketing and go-to-market execution - Marketing operations and scalable systems I enjoy working with founders, operators, and creative teams to turn big ideas into real, measurable momentum.

Experience

1. Director of Marketing & Operations

   Gocode Workforce Solutions

   Apr 2021 — Present · Salt Lake City, UT, US

Education

• Utah Valley University

  Associate's Degree, Science, General

  2008 — 2010

• Utah Valley University

  Bachelor's degree, Business/Corporate Communications