Nicole Shiying Zhang

About Nicole Shiying Zhang

Seasoned data science/analytics professional with extensive knowledge in predictive modeling, machine learning.Specialized in test design and measurement of customer personalized campaigns. Solid background in statistics, predictive modeling, marketing analytics and data-driven decision making.Specialties:• Database marketing and CRM • Adavanced Statistical Modeling and Analyses• Media mix modeling, channel optimization• Machine Learning experience with Python and R• Analytical Tools: SAS 9.2, SAS Enterprise Miner, JMP, SQL (Microsoft, Teradata, Oracle)• Extensive experience with data mining/analyses/visualization with R and R Shiny• SAS Base/Advanced Programmer Certification • Web Analytics Tools: Google Analytics• Other Tools: Tableau, MicroStrategy• Data experience: POS transactional data, individual/geographic/socio-economic data, online click stream data, retail comp data, claim data

Experience

1. Business Intelligence Engineer Ii

   Amazon

   Jan 2019 — Present · Seattle, WA, US

   AWS Cloud Services

Education

• University of Delaware

  Master of Science, Statistics

• China Foreign Affairs University

  BA, Law

Skills

• Microsoft Excel
• Linear Regression
• Quantitative Analytics
• Logistic Regression
• Direct Marketing
• Segmentation
• Microsoft Sql Server
• Management
• Mysql
• Oracle
• Data Mining
• Sql
• Database Marketing
• Tableau
• Statistical Modeling
• Time Series Analysis
• Cluster Analysis
• R
• Sas
• Decision Trees