Nicole Scudamore
Digital Media Consultant @WorkSafeBC
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WORK HISTORY
Digital Media Consultant @WorkSafeBC
Provide overall strategy and content creation for corporate digital channels and campaigns while adhering to corporate stance and branding standards.Digital media campaigns I’ve been creatively and strategically involved in include the #LetsDoOurPartBC Covid-19 initiative (who’s participants include Canadian Tire, Coca-cola, Noodlebox Canada, and more),#BeTruckAware initiative in partnership with ICBC,#ListenToYourGut young worker campaign,#WhatIKnowNow employer campaign (who’s participants include London Drugs, MEC, Red Truck Brewing, FortisBC),#ThinkAsbestos,#ConeZoneBC,#ShareItDontWearIt (anti-stigma campaign for first responders.)Consult with multiple departments, from Young Worker and Ergonomics teams, to HR and Prevention Officers to develop effective strategies to reach, educate and engage with their respective audiences on social.Created editorial and content calendars to support our social strategy.Created and currently manage measurement and reporting analysis and detailed presentations using Hootsuite and Hootsuite Insights (a highly sophisticated and comprehensive social listening tool).Created and delivered crisis management presentations and strategies to educate senior management about how negative feedback can be turned into a positive opportunity.Worked closely with Human Resources to revamp our LinkedIn presence to showcase our corporate culture. Solely created an employee LinkedIn workshop program in an effort to create brand ambassadors for the company and leverage the influence of industry experts within the organization.Developed and implemented Facebook and Instagram roll-out plan for 2016 and continue to execute these initiatives.Manage, strategize and allocate healthy social media paid ad budgets.Efforts have resulted in over 20% increase in following and 300% increase in engagement from existing followers within a 6 mos. time frame and numbers continue to grow at an impressive rate. Social:@worksafebc
EDUCATION
Hootsuite University
Social Media
Simon Fraser University
Bachelor of Arts (B.A.), Communication and Media Studies
London College of Style
Diploma, Fashion
The University of British Columbia
Award of Achievement in Social Media, Social Media
SKILLS
ABOUT NICOLE SCUDAMORE
A highly creative and passionate marketing and social media professional (and certified…
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