Nicole Scipione

Retail Planner @Max Mara Fashion Group

I manage the Italian and international markets for department stores and airports, overseeing three brands: Max Mara, Weekend by Max Mara, and Sportmax.My main responsibilities include:• Defining and monitoring sales targets, translating them into commercial KPIs and productivity goals.• Strategic analysis of both internal and external market factors to leverage potential, such as benchmarking, tourist flows, and consumer behavior.