Nicole Rodill
Creative Director @Consultant
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WORK HISTORY
Creative Director @Consultant
New York, NY, US
Consultancy & Strategy Development: Delivered comprehensive brand and creative strategies across multiple channels, including e-commerce, packaging, and social media. Developed commercial solutions that addressed clients\' needs, driving growth and brand identity.• Trend Forecasting & Analysis: Created and presented trend reports on products, colors, materials, and themes, providing actionable insights for clients like Target, Kate Spade, Walmart and Nordstrom. Utilized both qualitative and quantitative research methodologies to validate trends and guide product development.• Project & Account Management: Managed multiple large-scale projects simultaneously, from initial strategy to execution. Maintained key client relationships, identifying growth opportunities and ensuring the delivery of high-standard outputs.• Trade Show Booth Creative Direction: Spearheaded art direction and strategic planning for event-specific spaces, enhancing brand awareness and creating immersive, experiential environments. Successfully led creative initiatives for major trade shows, including CES, National Hardware Show, Housewares Show, and SEMA.• Digital Marketing & Community Building: Drove a 244% increase in online sales by developing and executing comprehensive digital marketing strategies. Built and engaged online communities for multiple brands through targeted social media campaigns, influencer partnerships, and dynamic content creation across platforms such as YouTube, Instagram, TikTok, and Pinterest. Led the strategy and creative direction for email marketing, website content, and video production, significantly boosting brand identity and consumer engagement.• Leadership & Team Development: Led a creative team, providing mentorship and career development support. Collaborated across departments to ensure cohesive strategies and successful project delivery.
EDUCATION
University of Maryland
BA, English and Fine Arts
Fashion Institute of Technology
Textiles and Surface Design
SKILLS
ABOUT NICOLE RODILL
Creative strategist and storyteller with over a decade of experience in developing…
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