Nicole Roberts
Senior Director, Demand Generation & Growth Marketing @Euna Solutions
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WORK HISTORY
Senior Director, Demand Generation & Growth Marketing @Euna Solutions
Built and continuing to scale cross-functional marketing team at a PE-backed organization undergoing frequent M&A, establishing KPIs and data-driven processes to optimize performance- Lead teams to deliver 20% YoY pipeline growth across diverse solutions and verticals,spanning new business, customer expansion, and digital growth- Transformed lead structure and processes to enable an account-focused go-to-marketapproach, improving visibility into pre-funnel engagement and campaign-level ROI - Established ABM function; led the selection, implementation, and launch of an ABMtechnology stack, and established the first formal ABM strategy across multiple programtypes - Partner closely with Revenue Operations leadership to drive data enhancementinitiatives, delivering propensity-to-buy insights and intent signals across the accountdatabase - Collaborate with CMO, SLT, and ELT leadership to drive operational transformation andalign marketing strategy with business growth objectives
EDUCATION
Toronto Metropolitan University
Bachelor of Arts, Arts and Contemporary Studies, Marketing
London College of Fashion, University of the Arts London
Post Graduate Certificate, Fashion and Lifestyle Journalism
SKILLS
ABOUT NICOLE ROBERTS
I am a results driven leader with a proven track record of driving revenue-growth for scaling SaaS companies through multiple exits. I have experiencing building and leading teams of cross-functional leaders who create and execute results-oriented programs that drive pipeline and revenue growth for multiple brands and product lines. My core competencies include building and managing high-performing teams, designing and delivering effective demand generation strategies, leveraging data and insights to optimize performance, and collaborating with other marketing functions and stakeholders to align with demand goals. I am passionate about delivering value to our clients and prospects through innovative and engaging marketing campaigns and initiatives. My mission is to empower my team and organization to achieve and exceed our growth objectives and vision.
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