Nicole Nye

About Nicole Nye

I’m a strategic marketing and media leader with 25+ years of experience helping brands and agencies translate investment into measurable growth. My career spans retail, financial services, healthcare, franchise, and consumer industries—leading teams that connect brand storytelling with performance marketing to drive business results.I thrive at the intersection of creativity, analytics, and leadership—building modern marketing organizations that deliver impact across every channel. Whether scaling media operations, optimizing ROI, or evolving brand strategy, I bring a balanced approach grounded in insight, accountability, and collaboration.One of my greatest passions is developing people and teams. I believe the best results come from cultures that empower talent—through mentoring, coaching, and clear strategic direction. As a transparent and hands-on leader, I’ve built high-performing teams that exceed expectations and strengthen both agency and client outcomes.I’m energized by challenge and change. Marketing is evolving faster than ever, and I’m most inspired when helping organizations adapt, innovate, and grow in that momentum—turning complexity into opportunity.

Experience

1. VP, Strategic Growth

   Marketing Architects

   Aug 2021 — Present

   Marketing Architects is an All-Inclusive TV agency that gives performance brands access to high-quality, effective TV campaigns without the traditional high entry cost and ongoing challenges of optimization, scale and measurement. Founded in Minneapolis, Marketing Architects has been helping companies connect with their customers in new and surprising ways for more than 25 years. For more information, please visit of senior leadership and client growth team focused on driving business and brand impact for B2C and B2B clients in a wide range of industries including retail, manufacturing, fashion, home, healthcare, financial services and higher education.

Education

• University of Minnesota Duluth

  Bachelor of Arts, Communication/Political Science

Skills

• Brand Stewardship
• Department Management
• Strategy
• Customer Relationship Management (Crm)
• Advertising
• Brand Development
• New Business Development
• Integrated Marketing
• Management
• Team Building
• Brand Management
• Marketing Strategy
• Training & Development
• Marketing
• Community Development
• Creative Strategy
• Leadership
• Crm
• Employee Training
• Digital Strategy
• Interactive Marketing
• Account Management
• Business Development
• Digital Marketing
• Account Leadership