Nicole Novellino
Senior Category Marketing Manager @IFF
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WORK HISTORY
Senior Category Marketing Manager @IFF
Category marketing lead for Bakery, Bars, Confectionery and Dairy
EDUCATION
Fashion Institute of Technology
BS, Marketing
Fairleigh Dickinson University
MBA, Marketing
ABOUT NICOLE NOVELLINO
Dynamic marketing and innovation leader with a proven record of driving category growth and shaping strategic initiatives across global food and beverage markets. Expert in building and executing category strategies, leveraging consumer and market insights to unlock whitespace opportunities and accelerate commercial success. Skilled in engaging directly with customers to influence strategic agendas, deliver compelling marketing narratives, and strengthen partnership value. Known for leading high-performing teams and driving enterprise-wide initiatives, including the implementation of scalable GTM processes and AI-powered sales enablement platforms to enhance execution, measure ROI, and maximize business impact. I’m passionate about shaping the future of marketing, innovation, and growth strategies in the food and beverage industry across the retail and foodservice channels. Let’s connect and collaborate on groundbreaking initiatives that create measurable impact.CORE COMPETENCIES: Influential Communicator, Skilled Project Manager, Insights Driven, Innovation-Focused Mindset
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