Nicole Montgomery
Business Consultant
- Role
- Principal Owner Marketing Strategist at Rubicon Marketing
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Nicole Montgomery
Driving revenue and traffic through innovative marketing programs and optimizing customer data. Strategic thinker and goal-oriented planner. SPECIALTIES: Communications Planning, Loyalty Programs, Digital & Mobile Marketing, Email & Direct Mail, CRM/Database Management, P&L Management, Change Communications CAREER ACCOMPLISHMENTS: • Launched Text to Join for TGI Friday’s loyalty program, Fridays Rewards, which combined with the mobile app accounts for over 40% of new enrollments. • Developed and launched a Field Marketing Toolkit e-commerce website for TGI Friday’s franchisees. Portal provides dynamic marketing solutions for local store opportunities such as events, competitive intrusion, community outreach and other business needs. Site also includes diagnostic tool to assess the most effective and efficient spend of local marketing dollars. • Executed segmentation email campaign based on point accrual that resulted in 8% incremental visits among active members and over 80% incremental visits among lapsed members over a 7- week period. • Increased year-over-year program membership by over 100% in then-largest paid loyalty program in the country, Blockbuster Rewards, resulting in incremental top-line revenue of over $28MM. • Managed multi-million dollar marketing budgets. • Relaunched major brand website, resulting in 47% incremental site traffic year over year. • Partnered with leading card link marketing company to deploy the first campaign in casual dining segment, which delivered over 500% sales return on advertising spend.
Experience
Principal Owner Marketing Strategist
Nov 2008 — Present · Dallas-Fort Worth, TX, US
Executive for marketing consulting and graphic design company. Provide a wide variety of marketing services including loyalty program development/optimization, email and mobile marketing campaign strategy/execution, and program/promotions management. Clients include restaurant, retail, technology, non-profit, medical, and media companies.
Education
University of Miami
BS in Communications, Broadcasting, English
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