Nicole Mitchell

About Nicole Mitchell

CX Strategist & Customer Engagement Leader | NPS®, Lean Six Sigma | Driving Loyalty & Communication Strategy at GMI am a confident leader with 13+ years of communications & marketing experience, driving customer‑centric transformation across Fortune 100 organizations. I not only understand how to tell the story, but how to connect it to customer behavior, retention, & lifetime value. I am known for being highly collaborative, proactive, adaptable, detail‑oriented, and solutions‑driven—someone who thrives in fast‑paced, cross‑functional environments and delivers clarity, alignment, and momentum to complex initiatives. I have a strong analytical mindset, driving quick decision‑making & telling the right story to the right people, at the right time.

Experience

1. Marketing Customer Engagement i Customer Experience & Loyalty (Assistant Manager)

   General Motors

   Nov 2024 — Present

   Drove insights into actionable communications that strengthen loyalty, increase retention, and incremental revenue. Led enterprise-level customer experience transformation initiatives, aligning lifecycle strategies with GM brand objectives to strengthen loyalty and drive incremental revenue. Championed cross-functional collaboration with Marketing, Product, and Brand teams to deliver cohesive storytelling and optimized owner journeys. Championed omni-channel communication strategies aligned with brand positioning, ensuring cohesive storytelling across CRM, marketing, and loyalty touchpoints. Leveraged automotive industry expertise to shape loyalty-driven communications for GM brands, aligning with technology-forward initiatives.

Education

• University of St. Thomas (TX)

  BA, Communications

  2006 — 2010

Skills

• Management
• Indesign
• Analysis
• Photoshop
• Customer Experience Analysis
• Social Media Marketing
• Microsoft Excel
• Adobe Indesign
• Building Customer Loyalty
• Adobe Photoshop
• Strategic Planning
• Microsoft Office
• Graphic Design
• Microsoft Word
• Customer Satisfaction Research
• Leadership
• Advertising
• Customer Experience
• Portrait Photography
• Public Speaking
• Web Design
• Social Media
• Marketing
• Marketing Communications
• Illustrator
• Event Planning
• Adobe Dreamweaver
• Customer Insight
• Adobe Illustrator
• Customer Research
• Digital Photography
• Research
• Customer Service
• Customer Loyalty
• Photography