Nicole Melendez
Senior Crm Solutions Manager @National Basketball Association (NBA)
Signup · Get unlimited contacts
WORK HISTORY
Senior Crm Solutions Manager @National Basketball Association (NBA)
Consolidated multiple channel-specific workflows into a single cohesive system, improving campaign tracking, communication, and operational efficiency.• Standardized procedures and guidelines for offshore production teams, increasing accountability and team alignment.• Developed automated guidance systems and comprehensive SOPs within campaign tracking platforms, streamlining workflows and reducing errors.• Led creation and maintenance of the CRM Central Confluence space, providing accessible resources and documentation for ongoing team training.• Delivered critical projects, including the standardized audience segment library, collaborating cross-functionally to exceed expectations.• Managed team transitions and training initiatives, ensuring continuity, quality, and adherence to deadlines.• Spearheaded the rollout of a global campaign/project management system (Asana), including workshops, iterative refinement, and training materials for ongoing onboarding.• Coordinated international CRM teams, identifying process improvements, automation opportunities, and actionable project plans.• Served as primary liaison and strategic consultant for Global Partnerships and cross-functional stakeholders, supporting workflow scaling and operational alignment.
EDUCATION
Philadelphia University
Bachelor’s Degree, Fashion Merchandising and Management
Philadelphia University
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT NICOLE MELENDEZ
CRM Development & Operations Manager at the NBA, I specialize in connecting technology, data, and strategy to create seamless fan experiences. I lead initiatives that drive engagement, optimize marketing performance, and scale CRM systems across global campaigns.With a background in marketing operations and retention programs at Gopuff and Penn Interactive, I bring a mix of analytical rigor, creative problem-solving, and cross-functional leadership. Passionate about sports, technology, and storytelling, I thrive on turning insights into impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.