Nicole Mears
Product Marketing @ Apptoto | Helping Appointment-Based Businesses Cut No-Shows & Streamline Scheduling
- Role
- Product Marketing Manager at Apptoto
- Location
- Bend, OR, US
- LinkedIn followers
- 500 followers
About Nicole Mears
I help appointment-based businesses grow through strategic product marketing that simplifies scheduling, reduces no-shows, and drives long-term retention.I’m a data-driven marketer with deep experience in digital advertising, B2B SaaS, and go-to-market strategy. I bring 15+ years of experience in paid media, content, and product marketing, consistently turning insights into measurable revenue growth.Before joining Apptoto, I ran product marketing at NinjaCat and built Shape’s marketing and support teams from the ground up. I’ve managed multi-million-dollar ad budgets, increased organic traffic by 45%+ year-over-year, and helped multiple teams launch products that stick.Today, I lead all marketing and communications at Apptoto — software that helps appointment-based teams automate reminders, streamline booking, and stay connected with clients. My focus is simple: make it easy for our customers (and their clients) to show up and grow.If you\'re building something that helps people save time, reduce stress, or create deeper client relationships, I’d love to connect.
Experience
Product Marketing Manager
Jul 2023 — Present · Bend, OR, US
Education
University of Oregon
Bachelor of Arts, Journalism, Emphasis in Magazine Studies
2004 — 2008
Skills
- Web Analytics
- Advertising
- Writing
- Google Analytics
- Google Adwords
- B2b
- Ppc
- Search Advertising
- Mobile Marketing
- Online Marketing
- Social Media
- Sem
- Social Media Marketing
- Digital Marketing
- Lead Generation
- Strategy
- Marketing
- Copy Editing
- Business-to-Business (B2b)
- Msn Adcenter
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