Nicole Malinowski

About Nicole Malinowski

Experienced global consumer insights professional

Experience

1. Audience Insights Manager

   DoorDash

   Jan 2026 — Present

   Lead qualitative and quantitative research to drive audience-led brand strategy, campaign optimization, and go-to-market decision-making•Design and manage creative and messaging testing programs to improve marketing effectiveness and maximize performance across channels•Identify key drivers of brand health, engagement, and growth across Consumers, Merchants, and Dashers•Translate complex research into clear, actionable insights and strategic narratives that influence senior leaders and cross-functional teams•Partner closely with Marketing, Brand, Product, and Ads & Promos to embed audience insights into business and product decisions•Own end-to-end research execution, from study design and vendor management through analysis, synthesis, and executive-ready storytelling•Conduct and moderate qualitative interviews to uncover unmet needs, motivations, and barriers•Build and scale insights tools, frameworks, and repositories that increase accessibility and impact across the organization•Drive operational excellence by improving research processes, timelines, and stakeholder alignment•Champion an insights-driven culture, ensuring research delivers clear “so-what” implications and measurable business impact

Education

• Penn State University

  Bachelor of Arts (B.A.), Advertising, Integrative Arts (Graphic Design and Photography)

  2009 — 2013