Nicole Martinelli
Associate Director of Marketing at Ingenio | Award-Winning Media MVP | Marketing Ops & Content Expert | Driving Growth for Wellness & Lifestyle Tech Brands for 15+ Years
- Role
- Associate Director of Marketing at Horoscope.Com Inc
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Nicole Martinelli
With 15+ years of experience monetizing media and marketing operations across wellness, lifestyle, and content-driven brands, I’ve led strategies that don’t just convert—they connect. From shaping daily email experiences for millions of users at Horoscope.com to helping scale performance inside a Fortune 50 powerhouse like NBCUniversal, I’ve worked at the intersection of creativity, data, and purpose.I bring a unique blend of analytical rigor and soul-centered strategy to every initiative—whether that’s driving six-figure revenue through email programs, optimizing campaign workflows, or launching new monetization channels in emerging wellness markets. If you\'re a mission-driven brand looking to scale with authenticity, I’d love to connect. Let’s grow with intention.
Experience
Associate Director of Marketing
Mar 2025 — Present · San Francisco, CA, US
Grow revenue through new and existing SSP and email partnerships- Oversee programmatic and email vendor relationships from sourcing to maintenance- Establish KPIs, onboarding processes, and create reports to track the success of partnerships- Work with ad tech engineering to optimize performance and implement new technologies- Prepare data-backed actionable recommendations on yield growth and implement solutions- Support programmatic sales team by setting up, troubleshooting, and reporting on PMP and PG campaigns - Serve as the main point of contact for revenue partners for any payment, revenue or billing questions- Stay up-to-date on industry developments to identify new technologies and partnerships- Provide daily, weekly, monthly, and annual revenue forecasts- Assist in developing trafficking for national campaign efforts and direct sales- Collaborate with colleagues to achieve internal customer referral targets while balancing internal and external revenue targets- Collaborate with colleagues to achieve email revenue targets while balancing internal and external revenue targets
Education
San Francisco State University
Bachelor of Science (B.S.), Marketing/Marketing Management, General
2002 — 2008
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.