Nicole Lyons
Student at the University of Michigan, Economics and French
- Role
- Head of Creative Strategy at Music Matters
- Location
- Ann Arbor, MI, US
- LinkedIn followers
- 500 followers
About Nicole Lyons
I recently graduated from the University of Michigan with a double major in Economics and…
Experience
Head of Creative Strategy
Sep 2023 — Present · Ann Arbor, MI, US
As Head of Creative Strategy for Music Matters, a student-run nonprofit at the University of Michigan, I lead the marketing team in developing and executing innovative branding and promotional strategies for our large-scale concerts and philanthropic events. My responsibilities include overseeing marketing efforts across Instagram, LinkedIn, and our website, ensuring cohesive brand messaging and engagement, developing business strategies to expand our reach and strengthen partnerships, designing and producing merchandise that aligns with our brand and event themes, and spearheading marketing campaigns to sell out our annual concerts and flagship events. I am also a member of the Talent and Concert Committee where I scout emerging artists, secure bookings, and organize shows.In this role I have successfully booked and promoted artists such as Role Model, Alexander 23, and Migos.
Education
University of Michigan College of Literature, Science, and the Arts
Economics and French
The American College of the Mediterranean
French Honors
Berkeley High School
International Baccalaureate (IB) Diploma
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