Nicole Lyons

Student at the University of Michigan, Economics and French

Role
Head of Creative Strategy at Music Matters
Location
Ann Arbor, MI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Nicole Lyons

I recently graduated from the University of Michigan with a double major in Economics and…

Experience

  1. Head of Creative Strategy

    Music Matters

    Sep 2023 — Present · Ann Arbor, MI, US

    As Head of Creative Strategy for Music Matters, a student-run nonprofit at the University of Michigan, I lead the marketing team in developing and executing innovative branding and promotional strategies for our large-scale concerts and philanthropic events. My responsibilities include overseeing marketing efforts across Instagram, LinkedIn, and our website, ensuring cohesive brand messaging and engagement, developing business strategies to expand our reach and strengthen partnerships, designing and producing merchandise that aligns with our brand and event themes, and spearheading marketing campaigns to sell out our annual concerts and flagship events. I am also a member of the Talent and Concert Committee where I scout emerging artists, secure bookings, and organize shows.In this role I have successfully booked and promoted artists such as Role Model, Alexander 23, and Migos.

Education

  • University of Michigan College of Literature, Science, and the Arts

    Economics and French

  • The American College of the Mediterranean

    French Honors

  • Berkeley High School

    International Baccalaureate (IB) Diploma

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Nicole Lyons — Head of Creative Strategy at Music Matters in Ann Arbor, MI, US | Unifers