Nicole Lawniczak
VP, Strategy at Crowley Webb | Storyteller | Data Lover | Brand Builder
- Role
- Vice President, Strategy at Crowley Webb
- Location
- Buffalo, NY, US
- LinkedIn followers
- 500 followers
Experience
Vice President, Strategy
Sep 2025 — Present
Agency leader with a passion for bringing out the best in brands and the people behind them. Provide strategic counsel on behalf of the agency for global brands across the industrial manufacturing and hand tool industries. Firm believer in the power of a killer brand position and laser-focused on insight- and data-driven strategies that put marketing dollars to work as hard as possible.Manage and mentor a team of account service professionals with a commitment to positivity, coaching, and supporting individual strengths and talents. Lead cross-functional agency teams to develop fully integrated marcom strategies both on an annual basis and to drive specific initiatives.Core Competencies- Account Planning- Brand Positioning- IMC Planning- B2B & B2C- Product Launches- Digital & Traditional Media- Social Media & Influencer Marketing- PR & Media Relations Collaboration- Promotion Planning- Industrial Manufacturing- Retail- Higher Education- Healthcare- Grocery & CPG
Education
University of Rochester
B.A.
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