Nicole Lash
Ux Designer @Signet Jewelers
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WORK HISTORY
Ux Designer @Signet Jewelers
Designed digital experiences for nationally recognized brands (KAY, Jared, Zales), leveraging Figma, Jira, and Miro to deliver user-centered solutions that enhanced digital engagement and supported $10M in annual sales growth- Led end-to-end product design, including wireframing and prototyping, within an established design system, ensuring consistency and usability while tailoring each solution to meet specific customer journeys- Collaborated cross-functionally with product managers, engineers, and researchers to develop impactful design solutions, driving alignment with business goals and reducing development rework- Presented design concepts and rationale to stakeholders on a weekly cadence, facilitating feedback loops that improved stakeholder buy-in and accelerated project delivery timelines- Conducted moderated and unmoderated user research sessions in-store and remotely, uncovering actionable insights that directly influenced feature enhancements and boosted customer satisfaction by 2.3%- Presented a reimagined Favorites UX innovation project to senior leadership alongside SVP sponsorship; implementation followed cross-functional alignment and secured high-visibility impact.
EDUCATION
BrainStation
Diploma of Education
CEA Study Abroad Barcelona
International Studies
San Diego State University-California State University
Communication and International Studies
Kent State University
Master of Science - MS
SKILLS
ABOUT NICOLE LASH
UX/UI Designer with a strong foundation in visual design, prototyping, user research, and product management. Experienced in collaborating with cross-functional teams to deliver intuitive, user-centered experiences across web and mobile platforms. Skilled at turning user needs and product requirements into clear user flows, wireframes, prototypes, and high-fidelity mockups that align with brand standards. Known for balancing creativity with usability to drive high impact UX/UI design and create scalable, accessible solutions.My professional expertise includes- Visual & Interaction Design- UX Design Strategy - Digital E-commerce Experience- Wireframing & Prototyping- Information Architecture - User Research Methodologies - Moderating Usability Testing & User Interviews- Stakeholder Communication & Cross-functional Collaboration Let\'s connect!
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