Nicole Kwiecien
Sr Manager, Product Strategy & Sales Success (Digital) @Alm
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WORK HISTORY
Sr Manager, Product Strategy & Sales Success (Digital) @Alm
As a Senior Manager of Product Strategy and Sales Success, I play a pivotal role in guiding the creation, implementation and promotion of new digital media products and integrated marketing campaigns. I create and manage all product related content, sell sheets and educational collateral for internal and client facing purposes, including but not limited to: digital marketing campaign proposals, client strategy presentations and product performance reports. I am responsible for crafting effective messaging for all new product deployment, developing content for training sessions and workshops, and providing engaging and informative documents for client consultations.I work closely with sales teams to understand the marketing strategies and campaign goals of their diverse portfolio of clients, which span across multiple brands and verticals. I assist in the development and implementation of successful sales tactics across aforementioned brands and verticals, and I empower sales teams to effectively promote and sell ALM’s digital media solutions.I am responsible for managing and guiding client marketing campaigns from start to finish, alongside sales reps, ensuring their overall success. This includes providing valuable recommendations to optimize campaigns for maximum effectiveness, and producing insightful reports leveraging AI and intent data. I offer innovative perspectives to help enhance client strategies and enable clients to make informed decisions and gauge the performance of their marketing efforts accurately.I am responsible for managing a variety of internal projects that focus on enhancing engagement and utilization of Salesforce.com within the sales departments.
EDUCATION
Baldwin Wallace University
Bachelor’s Degree, Mass Communications and Public Relations
ABOUT NICOLE KWIECIEN
Collaborative, strategic marketing and client success partner with 15+ years’ experience…
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