Nicole Knight
Senior Content Manager | Brand Content I Organic Social Strategy & Audience Growth I Podcasting I AI Content Creation I Thought Leadership | Animal Health
- Role
- Senior Manager, Content Strategy at Covetrus
- Location
- Suffolk, VA, US
- LinkedIn followers
- 500 followers
About Nicole Knight
Summary:I\'m a content marketer with 8+ years of experience blending journalistic rigor with data-driven strategy to engage clinical and technical audiences. Currently, as Senior Manager of Content Strategy, I lead enterprise-level roadmaps that delivered a 55% YoY engagement lift and 29% YoY follower growth in 2024. I specialize in bridge-building between product marketing, brand, and clinical research to support business goals.Core Expertise:Content Strategy: Enterprise editorial planning, B2B writing, content calendars, and hands-on content creation.Performance Marketing: Data-driven optimization, analytics reporting, and custom AI content tools (325% MoM cadence increase).Journalism: Former reporter for local and national news outlets with an editorial mindset.
Experience
Senior Manager, Content Strategy
Oct 2023 — Present
Write, edit, and optimize marketing content across social, digital, and campaign initiatives aligned to audience segments and business objectives- Adopt AI-assisted content workflows to support drafting, optimization, and repurposing, increasing efficiency while maintaining editorial standards, increasing posting cadence 325% MoM- Analyze social and content performance trends to surface patterns that inform strategy and narrative direction, delivering 32% engagement rate growth YoY in 2025- Partner closely with product marketing, creative, and customer teams to bring campaigns to life across channels, maintaining consistent brand voice and messaging- Produce monthly insights reports for leadership, distilling performance data and audience behavior into clear narratives and recommendations- Launch employee advocacy program to grow trust and reach- Manage influencer marketing with industry experts to build brand authority- Introduce a test-and-learn approach, using insights to improve content effectiveness
Education
Arizona State University
Bachelor of Arts - BA
Skills
- Digital Media
- Feature Articles
- News Writing
- Online Journalism
- Online Publishing
- Ap Style
- Breaking News
- Newspapers
- Storytelling
- Copy Editing
- Writing
- Editorial
- Editing
- Journalism
- Blogging
- Social Media
- Web Content
- Investigative Reporting
- Web Content Writing
- Final Cut Pro
- Video Journalism
- Video Editing
- Web Video
- Multimedia
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