Nicole Kates

About Nicole Kates

Hi, I\'m Nicole! I\'m a social media obsessed millennial with a passion for telling stories through digital content creation and building meaningful connections through online communities. With over 5 years of professional experience and over a decade of hands-on social media knowledge, I’ve turned creative ideas into measurable results. My background spans 15 years as a professional photographer, video production and editing, 5+ years in graphic design, and 3 years managing influencer and UGC content.In my role as a Social Media and Content Specialist at Dixxon Flannel Co, I managed all brand social media accounts and brought a fresh, strategic approach to content and community management. My work grew our audience by over followers and improved engagement rates by 48% through thoughtful posting, data-backed campaigns, and always staying connected with our community. My experience in executing effective email, SMS campaigns, and push notifications demonstrates my proficiency in essential digital marketing tools and platforms. My project management skills ensured timely completion of tasks and alignment within the marketing team, crucial for maintaining cohesive brand representation. My expertise in brand building, content creation, and strategic marketing campaigns positions me to significantly contribute to brand growth.In my role as Social Media and Event Manager for Fascinations, I managed marketing for 18 stores and our e-commerce shop. I launched new protocols for digital content, branding, and customer data collection, and led in-person events that included influencer partnerships and branded activations, one of which drove a 3x increase in email capture rates compared to previous efforts.During my time at BodyZone Apparel, I led the marketing team through a high-growth phase, achieving record-breaking sales with targeted promotions and ads based on deep dives into social and website analytics. I also elevated our brand visuals and web experience, while continuing to hone my creative and leadership skills.My diverse background in digital marketing, combined with my strategic and creative skills, makes me well-equipped to drive brand growth and engagement. Thanks for stopping by and reading a bit more about my professional background. Let\'s connect, engage, and grow TOGETHER!

Experience

1. Marketing Contractor

   Legacy Communities

   Aug 2024 — Present

   Led all aspects of community engagement and reputation management, increasing average response rate from 17% to 95% across social media comments, direct messages, and Google reviews.* Developed and maintained a strategic social media content calendar, ensuring timely, consistent posting aligned with brand goals and audience behavior.* Created engaging and brand-aligned social media content, including video, static posts, and stories to boost engagement and visibility.* Designed visual assets for social platforms and promotional materials, including social graphics, trifolds, and miscellaneous marketing collateral.* Wrote compelling copy for social posts, advertisements, email campaigns, and print materials, enhancing messaging clarity and conversions.* Maintained and optimized online profiles across key platforms including MHVillage, Facebook, Instagram, and Google Business for SEO and brand consistency.* Supported various cross-functional marketing projects, collaborating with design and leadership teams to meet campaign deadlines and quality standards.* Conducted proofreading and quality control for business cards and other outbound marketing materials to ensure accuracy and brand tone.

Education

• University of South Florida

  Bachelor's degree

  2013 — 2017

Skills

• Fine Art Photography
• Wedding Photography
• Event Photography
• Conceptual Photography
• Digital Photography
• Research
• Photoshop
• Portrait Photography
• Public Speaking
• Graphic Design
• Fashion Photography
• Photos
• Leadership