Nicole Johnson
Financial Services Practice Lead at Media Logic
- Role
- Financial Services Practice Lead, Group Director at Media Logic
- Location
- Schenectady, NY, US
- LinkedIn followers
- 500 followers
About Nicole Johnson
I have over 24 years of marketing experience – 20+ of which have been at Media Logic leading our Financial Services team and working with client partners including Visa, Chase/J.P. Morgan, U.S. Bank/Elan, Bank of America, Wells Fargo and most other national and regional banks. In addition, I bring extensive experience working with top co-brand portfolios across various verticals including lodging, airline and retail. Clients include Starbucks, Amazon, Gap Inc, L.L.Bean, Harley-Davidson, Kroger, United Airlines, Southwest Airlines, Disney, Marriott/The Ritz-Carlton and Hyatt – to name just a few!
Experience
Financial Services Practice Lead, Group Director
Jan 2009 — Present · Albany, NY, US
I lead Media Logic’s incredible Financial Services (FS) account team. I’m responsible for strategic direction and ensuring that direction is realized throughout creative execution. My FS expertise includes retail bank and payment card marketing across all channels, payment product types, lifecycle phases and audience segments.
Education
Rensselaer Polytechnic Institute
M.S., Technical Communications
Siena University
B.A., English Literature, Communications
Skills
- Online Marketing
- Direct Marketing
- Small Business
- Product Life Cycle Management
- Retail Banking
- Affluent
- Marketing
- Credit Cards
- Integrated Marketing
- Debit Cards
- Multi-Channel Marketing
- Private Banking
- Management
- Cards
- Payments
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