Nicole Holloway

Senior Marketing Manager @SEPHORA

San Francisco, CA, US

Recruited to manage Sephora’s first Sampling Strategy team, responsible for the annual strategy and the continued optimization of samples across all channels and programs. ​Responsible for the development and execution of the North American sampling strategy, which includes leading and influencing cross-functional partners of the Beauty Insider loyalty program, brand marketing, email marketing, supply chain, and analytics. Develop, lead, and manage strategic sampling initiatives, processing 130M samples annually from 250+ prestige beauty brands for all North American markets to build brand loyalty, drive awareness, and secure long-term sales.

Georgia State University - J. Mack Robinson College of Business

Master of Business Administration - MBA, Marketing

The Ohio State University Fisher College of Business

B.S. in Business Administration, Marketing, Transportation & Logisitcs