Nicole Highlander

Marketing Operations Manager @Marrina Decisions

Portland, OR, US

As a Marketing Operations Consultant, I help enterprise clients make smarter, faster marketing decisions by bringing together data, technology, and strategy. My work lives at the intersection of campaign execution, systems optimization, and lead lifecycle management. Key areas of focus include:• Partnering with cross-functional teams to implement best practices in Marketo and Salesforce (SFDC)• Designing scalable lead management, lead routing, and lifecycle strategies that align with business goals• Managing large sets of marketing data with a focus on data quality, hygiene, and actionable insights• Building and optimizing email marketing campaigns, ensuring continuous improvement through testing and analytics• Monitoring performance metrics and proactively surfacing trends and recommendations to stakeholders• Translating complex data into clear visual stories to drive decision-making and alignment across teamsI’m especially passionate about uncovering the puzzle pieces in marketing systems and building smarter, scalable workflows that support both strategy and execution.

Portland State University

Graphic Design