Nicole Highlander
Marketing Operations Leader | CRM & Automation Expert | Pardot, Marketo | Efficient Project Management | Data-Driven Demand Generation
- Role
- Marketing Operations Manager at Marrina Decisions
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Nicole Highlander
Seasoned Marketing Operations professional with over 15 years of experience in driving data-driven demand generation strategies. Expertise in CRM systems (Salesforce), marketing automation platforms (Pardot, Marketo), and cross-functional team leadership. Proven track record of enhancing lead qualification processes, optimizing campaign performance, and implementing scalable marketing solutions that align with business objectives.
Experience
Marketing Operations Manager
Jul 2025 — Present · Portland, OR, US
As a Marketing Operations Consultant, I help enterprise clients make smarter, faster marketing decisions by bringing together data, technology, and strategy. My work lives at the intersection of campaign execution, systems optimization, and lead lifecycle management. Key areas of focus include:• Partnering with cross-functional teams to implement best practices in Marketo and Salesforce (SFDC)• Designing scalable lead management, lead routing, and lifecycle strategies that align with business goals• Managing large sets of marketing data with a focus on data quality, hygiene, and actionable insights• Building and optimizing email marketing campaigns, ensuring continuous improvement through testing and analytics• Monitoring performance metrics and proactively surfacing trends and recommendations to stakeholders• Translating complex data into clear visual stories to drive decision-making and alignment across teamsI’m especially passionate about uncovering the puzzle pieces in marketing systems and building smarter, scalable workflows that support both strategy and execution.
Education
Portland State University
Graphic Design
Skills
- New Business Development
- Sales
- Online Advertising
- Event Management
- Integrated Marketing
- Business Development
- Marketing Management
- Email Marketing
- Project Management
- Marketing
- Strategic Planning
- Marketing Strategy
- Advertising
- Online Marketing
- Product Marketing
- Social Media Marketing
- Lead Generation
- Public Relations
- Marketing Communications
- Social Media
- B2b
- Sales Management
- Management
- Graphic Design
- Account Management
- Copywriting
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