Nicole Hatley

About Nicole Hatley

I’m a digital content leader specializing in the intersection of brand storytelling…

Experience

1. Global Content Strategy Manager

   Skechers

   Aug 2023 — Present

   Passionate about fueling eCommerce sales and amplifying brand impact, I serve as a Global Content Strategy Manager at Skechers. My primary focus revolves around elevating and expanding digital content across the website to enhance customer experiences, educate consumers and grow sales. I also help to support our international eCommerce content strategy as we continue to expand to new territories. Within my role, I oversee the updating the Skechers website with the latest initiatives, ensuring a seamless rollout for new products and celebrity collaborations across the website. By collaborating closely with cross-functional teams, I synchronize efforts to deliver cohesive and compelling content that captivates audiences and strengthens brand loyalty. My expertise extends to curating rich customer experiences, working with domestic and international teams to roll out immersive campaigns, and leveraging cutting-edge technologies. I blend artistry and UI/UX best practices to create optimal online experiences that not only drives traffic but also fosters authentic customer connection.

Skills

• Management
• Email Marketing
• Crm
• Small Business Marketing
• Marketing Strategy
• Customer Service
• Public Relations
• Wordpress
• Sales
• Final Cut Pro
• Social Media
• Social Marketing
• Hubspot
• SEO
• New Business Development
• Sugarcrm
• Facebook Marketing
• Marketing
• International Relations
• Digital Marketing
• Social Networking
• Social Media Marketing
• Advertising
• Google Analytics
• Inbound Marketing
• Manage Client Relationships
• Online Marketing
• Search Engine Optimization (SEO)
• Small Business Online Marketing
• Jigsaw
• Spanish
• Canon Dslr