Nicole Hanson

About Nicole Hanson

I’m wired to solve problems that others don’t even see. Put me in front of a business, a marketing funnel, a campaign, a customer journey, or an acquisition engine, and my mind immediately starts mapping out what is broken and how to fix it. I can’t turn it off, and I wouldn’t want to. It\'s what has allowed me to scale companies across industries where I had zero prior experience and still deliver top-tier results.I’ve built teams from scratch, scaled them, developed them, and led them to become the highest-performing versions of themselves. Nearly 20X revenue growth in solar ($35M → $600M+). Helping a financial-services organization pass $1B in revenue. A few highlights from a career defined by meaningful, measurable growth. What I’m most proud of is how these wins happened: clarity, trust, and decisive leadership when it mattered. A moment that shaped my leadership came at the start of the pandemic, when uncertainty threatened the business. I created and launched a promotion the company had never been willing to try, and it ended up doubling annual revenue. It confirmed something fundamental about me: I run toward the fire when others run away. I stay steady, strategic, and confident when the stakes are high.In every company, I become the person people, including CEO’s, go to when they need a grounded, strategic decision.“Let’s see what Nicole thinks.” That level of trust is something I value deeply. My through-line across industries is simple: people are people. When you understand your audience, your team, and your leadership, the industry becomes the easy part. That is why I’ve been able to create impact everywhere I go. As a leader, I’ll never ask someone to do something I haven’t done myself. I listen fully, collaborate genuinely, and expect excellence without micromanaging. My expectations are high, and my teams rise to them because the trust is mutual. No politics, no ego, no noise. I’m energized by the blend of idea generation and execution: fixing operational inefficiencies, building revenue engines, turning chaos into systems, and creating momentum. That is where I do my best work. I believe in cultures built on honesty, transparency, and integrity. People perform at their highest level when they feel valued, heard, and trusted, and I build environments where that is the standard. I’m always open to connecting with people who value thoughtful leadership and meaningful conversation. The best outcomes often start with a simple exchange of perspective, and I enjoy being part of the ones that lead somewhere remarkable.

Experience

1. AVP, Marketing

   Goldco

   Jan 2023 — Present · Los Angeles, CA, US

   As AVP of Marketing, I was instrumental in driving a top-tier financial services company to exceed the $1B revenue milestone—becoming the first and only company in the gold sector to achieve this benchmark. I not only led a high-performing, cross-functional team, but was hands-on in managing and optimizing paid media channels.Recognizing inefficiencies and untapped potential, I took full ownership of performance marketing strategy and execution—building and implementing the company’s first-ever end-to-end testing framework. This framework introduced rigorous creative testing, landing page optimization, split testing, and real-time performance analysis. The result: a significant increase in ROI through the elimination of unproductive spend and aggressive scaling of high-performing efforts.I modernized and unified the marketing function—aligning martech, media, data, and operations into a streamlined, responsive engine that delivered complex omnichannel lead generation at scale. My approach positioned the company to break industry records in one of the most challenging and competitive industries. From strategic vision to tactical execution, I brought clarity, accountability, and results—turning underperforming assets into a revenue powerhouse and laying the foundation for continued exponential growth.

Education

• University of Phoenix

  Business, International Business

• University of South Florida

  Marketing