Nicole Hansen
E-Commerce Leader
- Role
- E-commerce Site & Merchandising Manager at DIFF Eyewear
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Nicole Hansen
E-commerce growth leader with 10+ years of experience driving profitable expansion for fashion and consumer brands. Proven partner to founders and executive teams, operating at the intersection of revenue growth, planning, and execution. Expert in translating business strategy into scalable outcomes across DTC, partnerships, and cross-functional initiatives, with a strong foundation in forecasting, pricing, inventory alignment, and performance analytics.
Experience
E-commerce Site & Merchandising Manager
Dec 2021 — Present
Identified a gap in onsite merchandising capabilities and led the implementation of Kimonix, establishing the company’s personalized, data-driven merchandising framework-Developed a seasonal editorial merchandising strategy that translated product stories, trends, and cultural moments into curated shopping experiences, driving one of the top-converting homepage campaigns of 2025-Drove a 2x increase in customer review submissions by launching a high-impact incentive strategy that increased engagement while improving margin efficiency-Designed and implemented a centralized product upload tracking system, aligning inbound warehouse inventory with ecommerce workflows and enabling scalable, on-time launches-Own onsite merchandising and UX optimization across landing pages, PDPs, and category pages to drive conversion rate and revenue growth-Analyze performance and lead experimentation through Google Analytics and A/B testing to continuously improve CVR, AOV, and UX.
Education
Miami International University of Art & Design
Bachelor’s Degree, Fashion merchandising
2012 — 2016
Skills
- Social Networking
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Drawing, Sketching
- Hospitality
- Hospitality Industry
- Leadership
- Social Media
- Marketing
- Time Management
- Microsoft Office
- Sales
- Customer Service
- Painting, Design, Visual Merchandising, Bilingual,
- Event Management
- Microsoft Word
- Management
- Acting
- Resorts
- Event Planning
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