Nicole Grasso

About Nicole Grasso

Accomplished Global Marketing Executive with a distinguished track record at industry leaders including Timberland, Chewy, Bose, VistaPrint, and Staples. Renowned for expertly managing a broad spectrum of marketing initiatives such as Brand Marketing and Strategy, Performance Marketing, Product Marketing, Creative Development, PR, Data Analytics, Consumer Insights, Social Media, and Digital Marketing. Celebrated for crafting visionary strategies that drive measurable growth and significantly enhance brand appeal.Skilled at deciphering market trends and consumer behaviors, utilizing this insight to devise strategic marketing plans that consistently maximize ROI. Proficient in distilling complex product features into clear consumer benefits and spearheading impactful product launches. Well-versed in direct-to-consumer, retail, and e-commerce channels, effectively boosting brand recognition, customer acquisition and retention, and driving profitable revenue growth.Experienced in steering matrix organizations, building strong relationships and providing influential leadership across diverse teams. Committed to nurturing talent and developing a pipeline of future leaders, ensuring a dynamic and productive team environment. With a commanding executive presence and robust communication skills, adept at influencing key decisions and resolving conflicts, consistently propelling brands to achieve market leadership.AREAS OF FOCUS:Brand Marketing, Brand Strategy, Brand Positioning, Brand Identity, and Brand Architecture Product Marketing, Product Positioning, Value Prop Creation, Product Launch, GTMCampaign Development (Paid, Owned, Earned Media) and Creative OversightDigital and Performance Marketing / CRM / Social MediaBrand and Performance Measurement and AnalyticsSales Enablement, Training, Demand GenerationMarket Research and Consumer InsightsKEY INDUSTRIESeCommerce / RetailConsumer Packaged Goods (CPG)Technology and Innovation B2B and B2C

Experience

1. Senior Director, Consumer Marketing and Experience

   IDEXX

   Jun 2025 — Present · Portland, ME, US

   Building IDEXX’s first-ever Consumer Marketing Center of Excellence—shaping how we connect with pet parents through insight-led strategy, omnichannel marketing, and scalable programs that drive loyalty and growth. Currently leading the go-to-market launch of Vello, a new B2B2C software platform that strengthens the connection between veterinarians and pet parents to enable better care and long-term engagement.

Education

• Cornell University

  Certification, Digital Marketing Strategy

  2019

• The University of Toledo

  BA, Marketing

Skills

• Go-to-Market Strategy
• Sales
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Marketing
• Marketing Management
• Email Marketing
• Direct Marketing
• Product Launch
• Segmentation
• Market Research
• Marketing Communications
• Product Management
• Analytics
• Marketing
• Competitive Analysis
• Strategy