Nicole Glenn

WORK HISTORY

EDUCATION

SKILLS

ABOUT NICOLE GLENN

I\'ve spent my multi-discipline career redefining industries through disruptive thinking and action. I thrive on driving transformation and growth, connecting big picture to tangible results, and fostering a culture of constant learning and innovation. With a track record of championing CPG challenger brands, notably in food & beverage, health & wellness and natural products, I bring energy, innovative problem solving and optimistic grit to ignite growth. Crafted on a strong foundation of marketing principles and business acumen, my expertise is a blend of brand stewardship, market executions, and consumer-centric innovation. Recognized for subject matter expertise in brand strategy, innovation, new business development, commercialization, and cross-functional teamwork. My path has been rich with collaborative successes, insight-driven strategies, and transformative leadership that galvanizes teams and ignites market growth.At the core of my approach is a profound understanding of the consumer\'s voice, turning insights into actionable strategies that bolster growth and penetration. As a builder, I have led high performing teams and built organizational muscle with new capabilities and have consistently delivered measurable outcomes, evidenced by market share expansion and the launch of innovative product platforms.Through strategic acumen and a results orientation, highlights include:* Crafting a strategic omnichannel marketing plan to triple the business towards a $1B goal by 21.5% and increasing household penetration by 1.3MM households.* Elevating brand health conversion rates to 75%, solidifying a loyalty rate of 54%.* Launching over 20 new brands achieving ~$200MM in incremental revenue accounting for 60% of companies’ growth and delivering accretive margins.* Building seeding strategies for new-to-the-world brands achieving outstanding results of $5.5MM in ~6 hours of airtime.My leadership style is defined by collaboration, an innate ability to build cross-functional team synergy, and decisive navigation through complex market landscapes. I am a resourceful leader with both analytical and creative strengths. Expert in rallying people, organizing them, and leveraging their collective energy to champion a unified strategy that resonates internally and externally. Let\'s connect. In the spirit of strategic collaboration and mutual growth, let’s connect to share insights that shape our domains and foster pioneering ideas to drive growth. Together we can cultivate a challenger-brand mindset to build meaningful impact.