Nicole G.

About Nicole G.

Creative-led, performance marketer with 9+ years across paid social, content, and digital.I concept and produce social-first creative (UGC, short-form video, campaigns), then scale winners through paid (Meta/TikTok/YouTube) and smart testing. I define KPIs, build simple dashboards, and partner closely with design/production to ship fast and tie content to revenue.

Experience

1. Senior Manager, Paid Social

   Diageo

   Dec 2021 — Present · New York, NY, US

   Lead paid social strategy and manage $9MM+ in annual spend across Meta, X, Snapchat & Pinterest—driving full-funnel activations, exceeding ROAS goals.• Drive A/B testing initiatives to continuously optimize campaigns, improving customer engagement, conversion rates, and revenue growth.• Support audience segmentation, alignment opportunities, and data analysis to inform strategic investments across digital subchannels.• Collaborate cross-functionally with compliance and brand teams to align paid social initiatives with regulated content guidelines across 7 brands.• Partner with CRM, e-commerce, and shopper teams to drive lower-funnel performance and conversion initiatives.• Manage a team of 5 across internal teams and external agency partners to execute performance campaigns tailored to each brand’s voice and objectives.

Education

• Hofstra University

  Master of Arts (MA), Marketing & Public Relations

• Hofstra University

  Bachelor of Arts (B.A.), History and Latin American and Caribbean Studies