Nicole Collin
Co-founder & Operations Lead @Aure
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WORK HISTORY
Co-founder & Operations Lead @Aure
Sheffield, GB
At Aure, we help founders get out of the weeds and build businesses that actually run without them.We’re not traditional consultants. We’re operators.The people who step into the messy middle of a business - where things are moving fast, roles are unclear, and everything still depends on the founder - and bring the structure, systems, and clarity needed to scale.From designing operational frameworks and hiring the right people, to implementing reporting and turning strategy into execution, we focus on the work that makes a business easier to run and faster to grow.Our experience spans high-performance environments, including senior roles at Amazon, as well as working directly with founders across tech, logistics, and security - helping them reduce complexity, build high-performing teams, and create operations that don’t fall apart under pressure.But Aure is more than a service.We’re building a new model for how operational support is delivered.Aure is a female-led, fractional operations partner - bringing experienced operators into founder-led businesses at the point they’re needed most, without the overhead of a full-time hire.Alongside this, we’re building a network of highly-skilled women in operations - creating a pathway from corporate into fractional, high-impact roles.If you’re a founder looking for support, or an operator exploring what’s next - we’d love to connect.
EDUCATION
Düsseldorf University of Applied Sciences
International Business Exchange Programme, Business, Management, Marketing, and Related Support Services
Northumbria University
Business with Human Resource Management, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT NICOLE COLLIN
Founder of Aure - a female-led, fractional operations partner helping founder-led businesses scale without becoming operationally dependent on them. Working with founders to remove bottlenecks, build structure, and create the systems required for sustainable growth. Delivered across: • Implementation of scalable operational frameworks • Clear role design and accountability structures • Reporting systems that enable oversight without micromanagement • Transitioning founders out of the day-to-day into true leadership roles Known for stepping into fast-moving, high-pressure environments and bringing clarity, structure, and execution where it’s missing. Previously delivered 7 large-scale programmes at Amazon (£20M+), operating across complex, cross-functional teams where precision and pace were critical. Now building Aure into a network of high-calibre operators - embedding experienced talent into growing businesses at the point they need it most. Alongside this, creating a pathway for women in operations to step out of corporate and into fractional leadership roles. Focused on one thing: turning founder-led businesses into scalable operations that don’t rely on the founder to function.
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