Nicole Dutton
Head of Performance Marketing @The Very Group
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WORK HISTORY
Head of Performance Marketing @The Very Group
Speke, GB
Reporting into the CMO. Responsible for CRM and Digital Marketing to drive new customer growth and strong existing customer strategies.
SKILLS
ABOUT NICOLE DUTTON
A marketing professional with over 25 years experience within Retail and Financial Services. Able to effectively lead large teams to build, execute and optimise strong campaigns across all marketing channels covering digital and offline, collaborating with both media and creative agencies. Excellent product management skills with a strong commercial outlook and highly driven to deliver against stretched financial goals both acquisition and crm. Management of end to end customer journeys including targeting, website management and conversion enhancement with focus placed heavily on achieving the right customer outcomes. Passionate, resilient and committed to working at pace within an environment of change and digital transformation.
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