Nicole Curles

About Nicole Curles

Digital marketing leader accomplished in accomplished in developing marketing strategies, omni-channel campaigns and enabling data & technology to deliver results.Thrive in a fast-paced environment, leading several projects & teams working cross-functionally and adapting to the ever-changing technology landscape.

Experience

1. Director, Digital Channel Excellence

   勃林格殷格翰

   Apr 2025 — Present

   Digital channel strategy and execution lead with end‑to‑end ownership of the digital platforms and marktech capabilities that drive customer engagement, growth, and measurable commercial impact.Key outcomes and responsibilities:Launched and scaled an innovative loyalty program, increasing engagement and long‑term customer value across the commercial ecosystemLead and optimize ecommerce platforms, the US website ecosystem, and enterprise marketing technology to deliver seamless omni‑channel experiencesAccelerated performance through CDP‑driven personalization and campaign activation, including clean room–enabled media audience activation, achieving 3× higher CTREvaluate and advance emerging technologies, integrations, and AI capabilities to strengthen the digital ecosystem and elevate customer experiencesPartner with senior leaders across Marketing, Sales, IT, and Global teams to align digital investment with business priorities in a matrix environment

Education

• The University of Georgia

  Bachelors of Arts in Journalism, Advertising

Skills

• Brand Development
• Digital Marketing
• Media Buying
• Interactive Advertising
• Mobile Marketing
• Creative Strategy
• Media Planning
• Digital Strategy
• Direct Mail
• Outdoor Advertising
• Advertising
• Integrated Marketing
• Direct Marketing