Nicole Coulombe
Retail Marketing Manager @Joie Children's Products, Inc.
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WORK HISTORY
Retail Marketing Manager @Joie Children's Products, Inc.
Drive retail marketing strategy and execution across key accounts, including Target and Babylist, to amplify brand visibility and deliver growth. Partner cross-functionally with sales, ecommerce, creative, and external vendors to ensure seamless execution of trade marketing initiatives across digital, in-store, and retail partner channels-Drive trade marketing strategy with Target across digital and in-store initiatives to maximize visibility and sales performance including TPA, Google Search and digital campaigns-Orchestrated in-store display development from briefing through execution, collaborating with Target Creative, internal teams, and external vendors to deliver best-in-class activations-Developed and executed annual digital campaign plans with retail partners, including campaign briefings, keyword research, and asset planning to ensure alignment with brand goals-Monitored and analyzed campaign performance across retail and digital channels, delivering monthly reporting and actionable insights to senior leadership-Partnered cross-functionally to align communication frameworks and content plans, ensuring consistent storytelling across retail, ecomm, and brand campaigns.
EDUCATION
Colorado State University Global
Bachelor's degree, Marketing
Cinta Aveda Institute
Esthiology, Aesthetician/Esthetician and Skin Care Specialist
ABOUT NICOLE COULOMBE
Strategic marketer driving brand growth through multi-channel campaigns, retail…
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